Empty Cradle Logo & Branding Guidelines

DO'S:

• Do keep enough space around Empty Cradle brand assets to keep them clear and uncluttered

• Do maintain the shape and proportion of each of Empty Cradle’s brand assets and reproduce assets at a legible size

• Do follow other Empty Cradle’s terms and policies

• Do display the words “Empty Cradle” in the same font size and style as the content surrounding it

• Do capitalize the words “Empty Cradle” when using in text, titles or references

• Do display the Empty Cradle logo on a white background only or on an image without making the logo transparent

These guidelines outline the general rules when using Empty Cradle’s brand assets and showcasing Empty Cradle content.

DON'TS:

• Don’t assert rights over the Empty Cradle brand whether by trademark registration, domain name registration or anything else

• Don’t modify Empty Cradle brand assets in any way, such as by changing the design or color

• Don't Use Trademarks, names, domain names, logos or other content that imitates or could be confused with Empty Cradle

• Don't Use any icons, images or trademarks to represent Empty Cradle other than what is found on this resource center

• Don't Use any combination of any part of the Empty Cradle brand with your name, marks or generic terms

Empty Cradle Colors

COLOR:

HEX, RGB & CMYK COLOR CODES

The Empty Cradle offical approved colors must match HEX or RGB for digital & on-screen, or CMYK for print or signage

Purple

PRIMARY COLOR

HEX: #754199
RGB: R117 G65 B153
CMYK: C65 M90 Y0 K0

FOR DIGITAL & ON-SCREEN USE

The Empty Cradle logo colors may not overlap in vinyl, print, screen-printing or embroidery use

Fredericka the Great (Regular)

The "Empty Cradle" text may only be displayed in the Empty Cradle approved colors (Teal or Black). This font may not be used in any other ways.

EMPTY CRADLE LOGO ONLY